Thursday, December 2, 2010


Getting your Usher on....

On Monday night, Usher filled the ACC as he set off his first stop on his North American OMG tour. As fans packed the stadium anticipating the opening show by fan favourite Trey Songz it seemed apparent as he got a louder welcome then Usher as upcoming recording artist with Def Jam Records Khaleel wrapped up his performance and introduced Trey.  Trey Songz brought the crowd to their feet as with his songs and getting the crowd to interact with him. One of the most surprising parts of the show was when Trey started singing the song ‘Successful’ and popular and Toronto bred artist Drake took the stage to sing the song with him; as you can imagine the crowd went wild at this shocking and welcomed surprise.
Usher took the stage around 8 pm as he floated on a platform over the crowd before he started his well choreographed and visually appealing show. With his amazing dance skills and entertainment that went with it the show kept the crowd on their feet till it ended around 11.30 pm. Trey Songz wasn’t the only one to surprise the crowd with a special guest, Usher brought out Fat Man Scoop who helped him kick off his most popular song that floods every radio station titled “DJ got us fallin’ in love.”
As the show came to the end, myself and every guest in the ACC surely felt that they money spent for their concert ticket was well spent as they saw a concert that not only blew out everyone’s expectations and was visually appealing and entertaining from beginning to end. This concert featured great shows by both featured artist Trey Songz and the main shows artist Usher but as well featured two other well known and popular artists that showed up as a surprise.

So all in all a concert well worth the time and money!

Thursday, November 25, 2010

Marc Jacobs

The Man, The Myth, The Legend
 (Biography Provided by

Marc Jacobs (born April 9, 1963) is an American fashion designer and the head designer for Marc Jacobs, as well as the diffusion line Marc by Marc Jacobs. Jacobs is currently the Creative Director of the French design house Louis Vuitton.

Marc Jacobs was born in New York City.[1] He attended The New School, studying at the university's art and design division, Parsons The New School for Design.[2] He lived in Teaneck, New Jersey with his mother, sister and younger brother, and attended Teaneck High School but also attended and graduated from the New York High School of Art and Design.[3] At fifteen, Jacobs worked as a stockboy at Charivari, an avant-garde clothing boutique in New York City.[4] From there, Jacobs entered The New School in New York City. During his tenure at Parsons, Jacobs won the Perry Ellis Gold Thimble Award in 1984 and in the same year was also awarded the Chester Weinberg Gold Thimble Award and the Design Student of the Year Award.
While still at Parsons, Jacobs designed and sold his first line of hand-knit sweaters. He designed his first collection for Reuben Thomas, Inc., under the Sketchbook label. Following his studies at Parsons, Jacobs began to design at Perry Ellis after its founder had died. Jacobs became prominent on the fashion scene when he designed a "grunge" collection for Perry Ellis, leading to his dismissal in 1993.[citation needed] With Robert Duffy, Jacobs formed Jacobs Duffy Designs Inc., which continues to this day. In 1986, backed by Onward Kashiyama USA, Inc., Jacobs designed his first collection bearing the Marc Jacobs label. In 1987, Jacobs was the youngest designer to have ever been awarded the fashion industry's highest tribute, The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent.[citation needed]
Jacobs and Duffy joined the women's design unit of Tristan Russo in 1989 as Vice President and President, respectively. In addition, Jacobs oversaw the design of the various women's licensees. In 1992, the Council of Fashion Designers of America, once again bestowed Jacobs with a great honor: The Women's Designer of the Year Award. In 1994 he produced his first full collection of menswear.
Jacobs is a prominent fixture in the New York City celebrity scene, having become something of a celebrity himself. The audience for his fashion shows typically includes celebrities like Kim Gordon and Vincent Gallo.[5] Most of his collections make references to the fashions of past decades from the forties to the eighties. Disputing the claim by the designer Oscar de la Renta that Jacobs is a mere copyist, The New York Times critic Guy Trebay has written "unlike the many brand-name designers who promote the illusion that their output results from a single prodigious creativity, Mr. Jacobs makes no pretense that fashion emerges full blown from the head of one solitary genius".[6] Explaining his clothes, Jacobs has said "what I prefer is that even if someone feels hedonistic, they don't look it. Curiosity about sex is much more interesting to me than domination. ... My clothes are not hot. Never. Never."[7]
In May 2009, Jacobs hosted the 'Model and Muse' themed Metropolitan Museum of Art Costume Institute Gala in New York with Kate Moss.
In April 2010, Marc Jacobs was chosen to be among Time magazine's 100 most influential people in the world.[8]

Get on your cheer... Christmas is near!

1 month and counting...

Today is the American Thanksgiving, which means the "official" start to holiday shopping and spirit will be in full swing tomorrow marked by Black Friday. As the halls get decked with holly, lights shinning bright we can't help but get excited as this holiday season is in full force. As Black Friday starts at midnight tonight, people line the streets awaiting with high anticipation the deals that they will find, on the best "must haves" of the season to place under the Christmas tree for their love ones. One crazy day, filled with deals, people by the dozen and a large portion checked off people's Christmas lists.

So here's to wishing everyone in the United States a very Happy Thanksgiving & may we let the shopping season commence.

Friday, November 19, 2010

La la la la la la

New Song by Natasha Bedingfield

La la la la la la
Everyday I fight for
All my future somethings
A thousand little awards
I have to choose between
I could spend a lifetime
Earning things I don’t need
That’s like chasing rainbows
And coming home empty
And if you strip me,
Strip it all away
If you strip me,
What would you find
If you strip me,
Strip it all away
Ill be alright
Take what you want
Steal my pride
Build me up
Or cut me down to size
Shut me out
But I’ll just scream
Im only one voice in a million
But you aint taking that from me
Oh oh no you aint taking that from me x 4
I dont need a microphone
To say what I been thinking
My heart is like a loudspeaker
Thats always on eleven
And if you strip me,
Strip it all away

Words of advice from a PR Grad...

PR & The "Real World"
As a Public Relations student we anxiously await the endless possibilities the real world holds for us as we prepare to make our mark on the world. With an abundance of industries to enter, we prepare to take on the responsibilities and demanding tasks we will face in our chosen industry.  What is it really like and what struggles should we be prepared to take on as we enter the field? When talking to Krista Bennett a Public relations graduate from Mohawk College we get an insight into the challenges and rewarding experiences she faces in her position at the Cancer Society; Krista does Public Relations and communications for the Smoker’s Help Line.
As we prepare to enter the work force we all can’t help but wonder how vastly different the ‘real world’ will differ from the school world. Krista explains that “I think that as a Mohawk student you are very fortunate, because your professors are from the PR industry. Their advice in the school environment is directly from the field.  My advice, however, would be to never cease learning. This is probably the last thing you want to hear as a student who is itching to graduate, but the industry changes so quickly you cannot afford to fall behind. Learning does not always have to be in the form of formal education – start following PR influencers on Twitter and read their blogs. Join a professional association and take advantage of their resources. You will almost always stumble across something you didn’t know, and that you can directly apply to your job.”
A lot of times school can’t prepare you for the challenges that will arise in your industry, Krista’s advice was “Without a doubt, hard work. I am by no means more brilliant than the next person. And, I didn’t have a single connection to leverage to get hired or move up. But, I am willing to put in the hours I need to do my job well and to achieve results. It sounds cliché, but it is true.”
“In not-for-profit communications, specifically, I often face stretched resources. I do not have enough hours in a day to accomplish everything I’d like to. And, my budget is never large enough,” Krista goes on to say “the people in this industry are so bright and inspiring. For example, I sit on the executive board of the International Association of Business Communicators (IABC) Golden Horseshoe Chapter. Just to be at the table with my colleagues there is an honour. The work is challenging and truly different every single day. I love the type of work that I do and I am just so excited to see what my long term career holds.’
With the world of PR constantly evolving and changing Krista gave me insight as to where she feels this industry will be going in the next 5 years “The PR industry has changed since I graduated 2 ½ years ago, which leads me to believe that in another 5 years we are going to have to be one flexible bunch of professionals! I see the industry as being exponentially influenced by social technology. As PR professionals, we are going to have to be concise, unique and adaptable. -Transparency is going to be more important than ever, because we are no longer the one and only source. Journalists can check our facts faster than we can say them. We have to rethink how we communicate with our audiences. Traditional media will not be the only avenues. Citizen journalists/bloggers are more and more prominent and they aren’t always receptive to our traditional tactics. They don’t respond well to embargoes or fluff. As their credibility grows, so does their free reign. Content creators are allowed to be opinionated and casual. We’ll have to learn to speak to our audiences through this medium.”
Daily tasks in a not-for-profit agency consist of scanning my media monitoring sources for any relevant news stories, tuning into my social media properties to start engaging with our stakeholders, respond to e-mails (I get over 100 a day on average) it really depends on what my priorities are each particular day. Sometimes we are in the middle of an active campaign and I will be writing media materials, testing the website, coordinating ad buys, planning events, etc. Other times, I can be more strategic and do some long-term planning.
As we prepare to graduate we are faced with an abundance of competition and scarce jobs out in the world, I asked Krista is there anything you find employers look for from PR graduates that would be an asset to have over competition we’ll face; Krista stated “Despite our recovering economy, the PR industry has fierce competition right now. We had a junior level posting out recently and the caliber of applicants was astonishing. This means that you have t o find a way to stand out during the application process. Your resume and cover letter should be reflective of the type of work you would do. Put your work samples online so that I know you are worth interviewing. Be meticulous with grammar – no one will notice if your writing is perfect but they will definitely notice if it is not. Employers are also looking for PR professionals to be skilled in multiple areas. As budgets are cut back, you might need to take on a little bit of everything. Be prepared to be a spokesperson, manage a website, write for many mediums, coordinate an ad campaign, etc.

In closing, I asked Krista as a graduate of the Mohawk College Public Relations Program is there anything you would like to say, recommend or advise PR students class of 2010/2011, that we can take away with us into the field or help us to be prepared for?
“Every day of class is valuable. Your professors are from the industry and there is so much to learn from them. I kept all of my notes and assignments and referred to them regularly during my first year of work. When your employer asks you to write a PSA, you are going to hope that you didn’t miss that day of class! “
With the advice and proven success from Krista a Mohawk College Public Relations graduate, it leaves hope for a bright path for us as we set out to start our careers and make our mark on this ever growing and vastly changing industry also a way to get ahead of the competition.

Video for Smoker's Helpline Ads Posted in Video Section of Blog!

Tuesday, November 16, 2010

Wastin away again in Margaritaville...

Nibblin on sponge cake, Watchin the sun bake

As we prepare for the cold winter weather we can`t help but let our mind wander to a warm, beach where the sun is shining, drink is in hand and the only noice you hear is the sound of the ocean as it rolls up and touches your toes.

If only that were the reality, for most people they carry on with the hussle and bussle of everyday life; traffic sounds as you dash to work, there is paper mounting by the second to be completed on your desk, laundry is sky high and dinner needs to be made.

Why not escape for a minute to this serene, private and relaxing image you have in mind...or you can make it a reality. With Christmas approaching there are deals by the dozen with airlines such as WestJet and Expedia have a no tax event on seat sale and US Airways flights starting as low as $89 you are closer to making this day dream a reality.

Where do you go to achieve this dream?

From the Florida keys, Bahamas, Bermuda and Aruba the deals and possibilities are endless. Research your ideal destination, learn about the island and what it has to offer. All islands have an abundance of things to do but you need to research to find them, from exotic adventures to historical locations of the islands there is always something to see or do. You can take advantage of as much or as little as you want.

From prestine beaches, to the sound of the ocean to the hot sun beaming down, luxury at its finest.

So if you can`t get away this winter season let your mind wander.

Apple, Sage Moonblood, Pilot & Fifi Trixibelle...

Creative or downright bizarre celeb kid names?
When a celebrity announces they are pregnant the world and media goes on bump watch- making predictions as to what the celebrity is going to have and eagerly awaiting the announcement of the name they have chosen for their newborn.

Like many trends in Hollywood they are hugely popular and then fade away but one trend in Hollywood that seems to have staying power is the naming your child something unique and sometimes bizarre; one wonders if it meant to get the attention of people to get that extra media attention or is there a genuine love of the name?

A list below displays some of the more questionable and deemed weird names of Hollywood`s young:

Gwyneth Paltron & Chris Martin`s Daughter:

Sylvester Stallone:
Sage Moonblood

Jason Lee`s Son:
Pilot Inspecktor

Steven Spielberg’s Daughter:
Destry Allyn

Bono`s Daughter:
Memphis Eve

Nicholas Cage`s Son:
Kal-El (named after Superman)

So you decide are well known celebrities names for their children unique or just plain weird